Spektrum

Marketing, Media & Opinions

  • 30.12.2020

    News

    2 min read

    Is Digital Marketing Taking Over Traditional Marketing?

    Although the global outlook is still uncertain, experts are talking about a post-pandemic economic boom. Not wanting to wait, companies hoping to ride the wave of the economic recovery are ... Read more

  • 30.12.2020

    News

    2 min read

    Is Podcasting Right for Your Business?

    With a total advertising volume of around 3.3 billion euros, there’s little surprise that podcasts have attracted increased interest from users, advertisers, publishers and media companies in recent years.   ... Read more

  • 30.12.2020

    News

    4 min read

    New Look Newsletter Keeps Customers Engaged

    When readers of SENI’s client magazine opened their mail at the start of this year, they were greeted with a completely redesigned quarterly. Seni Journal, as the newsletter is called, ... Read more

  • 30.12.2020

    News

    1 min read

    Planning and Designing Tomorrow’s Mobility for Bad Nauheim

    Bad Nauheim is putting plans together for a sustainable, citizen-oriented and environmentally friendly mobility concept for the city’s future. The city administration and the city’s public utility company, working in ... Read more

  • 30.12.2020

    News

    0 min read

    Going to Bat for Flood Victims in Germany

    The Ahrweiler district is one of the hardest-hit areas and it’s obvious that Marion wouldn’t miss up a chance to help. In addition to keeping her media skills sharp in ... Read more

  • 30.12.2020

    News

    3 min read

    ITMS Adds Right Spice for New Client

    ITMS, the integrated marketing agency based in Bad Nauheim announces that it has been selected to handle public relations for the CIECH Group in Germany. "We are pleased to introduce ... Read more

  • 30.12.2020

    News

    3 min read

    Communicating Sustainability Requires Tact and Sensitivity

    More and more businesses are noticing that consumers are increasingly including sustainability as an additional factor alongside quality and price when making purchasing decisions. This necessitates a comprehensive rethink in ... Read more