Spektrum
Marketing, Media & Opinions
30.12.2020
News
2 min read
Is Digital Marketing Taking Over Traditional Marketing?
Although the global outlook is still uncertain, experts are talking about a post-pandemic economic boom. Not wanting to wait, companies hoping to ride the wave of the economic recovery are ... Read more
30.12.2020
News
2 min read
Is Podcasting Right for Your Business?
With a total advertising volume of around 3.3 billion euros, there’s little surprise that podcasts have attracted increased interest from users, advertisers, publishers and media companies in recent years. ... Read more
30.12.2020
News
4 min read
New Look Newsletter Keeps Customers Engaged
When readers of SENI’s client magazine opened their mail at the start of this year, they were greeted with a completely redesigned quarterly. Seni Journal, as the newsletter is called, ... Read more
30.12.2020
News
1 min read
Planning and Designing Tomorrow’s Mobility for Bad Nauheim
Bad Nauheim is putting plans together for a sustainable, citizen-oriented and environmentally friendly mobility concept for the city’s future. The city administration and the city’s public utility company, working in ... Read more
30.12.2020
News
0 min read
Going to Bat for Flood Victims in Germany
The Ahrweiler district is one of the hardest-hit areas and it’s obvious that Marion wouldn’t miss up a chance to help. In addition to keeping her media skills sharp in ... Read more
30.12.2020
News
3 min read
ITMS Adds Right Spice for New Client
ITMS, the integrated marketing agency based in Bad Nauheim announces that it has been selected to handle public relations for the CIECH Group in Germany. "We are pleased to introduce ... Read more
30.12.2020
News
3 min read
Communicating Sustainability Requires Tact and Sensitivity
More and more businesses are noticing that consumers are increasingly including sustainability as an additional factor alongside quality and price when making purchasing decisions. This necessitates a comprehensive rethink in ... Read more
