Spektrum

Defining focus and objectives The current German campaign, „Leben, wie’s mir gefällt” (Living, the way I choose) focuses on the new “Slim series” and the brand’s upgraded packaging design for ... Read more

Identifying and improving customer journey touchpoints (the path from first contact to purchase) should be a priority for any business, regardless of size. The journey often starts with a visit ... Read more

Corporate social responsibility is all about companies being responsible and giving back to society by committing to a wide range of different initiatives. Activities can range from financial donations, fundraising, ... Read more

By recruiting young mothers and midwives as influencers, ITMS is driving a cost-effective social media campaign for a maker of child safety seats to excellent results.   All about trust ... Read more

Communicating at a distance allows us to instantaneously connect with family and friends throughout the world, and generally makes us feel closer. At the same time, the absence of common ... Read more

Personalization is an often-practiced approach for marketers worldwide, but it is not the right tactic when it comes to direct marketing. Statistics categorically show that e-mail open rates and click ... Read more

A profound knowledge of the market Companies looking to enter a new market are often content to just find an agency that provides work by native speakers who know the ... Read more