Spektrum

After years of studying languages and their use at university, it was time for me to get a taste of the real world. Since I have always been interested in ... Read more

The Boeing 777-300ER was hand-painted and takes off on Saturday, exactly two years to the day of the start of the next World Cup, for its inaugural flight to Zurich, ... Read more

With COVID-19 shutting down all in-person events, ITMS has been busy developing alternative virtual event ideas to replace the traditional press conference for its clients. BAU Online 2021, the German ... Read more

Should marketers also be moving their advertising dollars to TikTok? If your main target group is in that age category, then TikTok may be the way to go. Want to ... Read more

For the first time since 1983, Budweiser, the world’s most valued beer brand, and its Clydesdale horses will not be gracing our TV screens during the big game. They join ... Read more

Social distancing, masks, lockdown - these terms have been part of our everyday life for almost a year. Other terms, however, have almost been pushed out of our vocabulary: Team ... Read more

Personalization is an often-practiced approach for marketers worldwide, but it is not the right tactic when it comes to direct marketing. Statistics categorically show that e-mail open rates and click ... Read more