Should marketers also be moving their advertising dollars to TikTok? If your main target group is in that age category, then TikTok may be the way to go. Want to target the 25 to 34 year old age group, then Instagram is still the better platform for your ads.

Whether you’re totally new to advertising on social media or just want to double-check your advertising priorities in 2021, we’ll help you set goals that make sense for your business.

Tobias Krug

Spektrum

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