Spektrum
Marketing, Media & Opinions
30.12.2020
News
3 min read
Has the Classic Media Trip Outlived Its Day for the Hotel and Airline Trades?
As an established carrier with a broad customer base, you've enhanced your service and are talking about it: the comfortable new recliner in Business Class, an improved entertainment package in ... Read more
30.12.2020
News
2 min read
ITMS Keeps Bunnies Hopping at MTZ’s Creative Easter Garden
Directly at the center's hub lies the Creative Easter Garden, welcoming the city's children annually to join in on the fun. The history of the chocolate Easter Bunny From March ... Read more
30.12.2020
News
2 min read
Flying Blind or Right on Target?
These misgivings can quickly work to destroy reputations that companies have spent, in some cases, the greater part of a century working to build. For this reason, establishing a successful ... Read more
30.12.2020
News
1 min read
Can Flight Crew Members Operate as Successful Influencers for Their Airline?
The press conference was chaired by Marcel Riwalsky, initiator of the Aviation Conference, and included the participation of George S. Pascal, Executive Director of ITMS Marketing and moderator of the ... Read more
30.12.2020
News
3 min read
New Ad Campaign Takes the Sting Out of Omnipresent Taboo
Seni kicks off an advertising offensive for its personal hygiene products in Germany. One of the leading brands of the TZMO Group, Seni has set its sights on taking the ... Read more
30.12.2020
News
2 min read
ITMS Turns Frankfurt Aviation-Event Into a Buzz-Worthy Summit
Aviation-Event is one of the aviation industry's foremost business conferences, playing host to various decision makers in today's political landscape, business world, as well as in the fields of civil ... Read more
30.12.2020
News
2 min read
Marketing – More Than Just Advertising
I always wanted to work in an ad agency so deciding to do my apprenticeship in marketing communications was a no-brainer. The training not only reflects my interests, but also ... Read more
