Spektrum

Marketing, Media & Opinions

  • 30.12.2020

    News

    1 min read

    Current Trends in the Construction Industry

    In four different exhibition rooms, around 300 exhibitors presented in 16,000 square meters of space, giving visitors an overview of current developments, future trends and innovative products. The construction industry ... Read more

  • 30.12.2020

    News

    2 min read

    At the Heart of the Action – Personal Initiative Is Required

    I am currently working in the event department, organizing projects while gaining experience in customer care, event management and client diversity. Because of my diligence, I was awarded with the ... Read more

  • 30.12.2020

    News

    3 min read

    Tourism Down. Avoid Common Pitfalls.

    With stable economic circumstances, low unemployment and interest rates and secure household funds, taking an extra vacation wouldn't be a financial strain. However, worldly happenings are decreasing the possibilities. Many ... Read more

  • 30.12.2020

    News

    1 min read

    QSuite: ITB’s Hot Topic

    Joined by 250 journalists, the Bad Nauheim agency once again recorded an increase in attendance of the airline's press conference compared to previous years. At ITB, more than 170,000 visitors ... Read more

  • 30.12.2020

    News

    2 min read

    What Role do Opinion Makers Play in the Social Media Theater?

    The concept of the Influencer has its roots in the turn of the millennium. The basis for the movement, Influence: Science and Practice by American psychologist and economist Robert Cialdini, ... Read more

  • 30.12.2020

    News

    1 min read

    What is the Magic Formula for Being Successful in Aviation?

    For the ninth time on May 4, 2017 at the House of Logistics and Mobility (HOLM) outside Frankfurt Airport, experts will discuss hot-button issues surrounding air transport. Topics at the ... Read more

  • 30.12.2020

    News

    2 min read

    Behind the Scenes: The Making of a TV Commercial

    They came out of curiosity, out of their interest in acting, and for the exciting experience of being "on film". Answering an ad for female walk-ons to participate in a ... Read more