Spektrum

Marketing, Media & Opinions

  • 30.12.2020

    News

    4 min read

    Electric Momentum for the Bike World

    At the time an absolute revolution in the realm of individual transportation, the bike is to this day a modern versatile mode of transport that provides an answer to many ... Read more

  • 30.12.2020

    News

    3 min read

    Pitch Perfect: The Art of Getting Media Coverage for Your Company

    Indeed, PR remains a very significant tool in growing consumer awareness, forming opinions and gaining customer satisfaction. In today's digitized world, the consumer is constantly reachable, always online and faced ... Read more

  • 30.12.2020

    News

    4 min read

    How the Tour de France Tells Stories

    For decades the famous race has fascinated spectators with its unique combination of high speeds, complex race tactics, prestigious traditions, and displays of superhuman endurance. Since last Saturday the first ... Read more

  • 30.12.2020

    News

    3 min read

    #selfietime – How-To Tips on Taking the Perfect Selfie

    With these Influencers, brands are able to reach new and broader audiences, through the accounts and posts the Influencers frequently disperse to their many followers. Through their posts, the Influencers ... Read more

  • 30.12.2020

    News

    6 min read

    Marketing – A Children’s Game?

    Although it may not always be an area where moral boundaries are clearly outlined, this approach can be extremely lucrative for companies. Even if most children are at least ten ... Read more

  • 30.12.2020

    News

    3 min read

    Work Hard, Party Hard – The Making of an Exciting Company Party

    The center director of the popular Frankfurt shopping center got things rolling by greeting the over 1,000 attendees and thanking them for their commitment and great team cohesion. But this ... Read more

  • 30.12.2020

    News

    3 min read

    Learning by Doing

    In my first few days, I was very excited and curious about what lay ahead of me as I was totally new to the environment. Starting working at ITMS, I ... Read more