Cross-Media Campaign
The marketing offensive was timed to launch just before the start of the tournament. The campaign aired on major TV stations, including RTL, VOX, Sport1 and n-tv as well as leading online sites. The stars were actively used to engage with fans on social media. Print ads ran in national newspapers and magazines.
An Authentic Brand Boost
Employing three major soccer stars during the World Cup, the world’s biggest sporting event, worked as an authentic power boost for the launch, bringing immediate attention and credibility to the brand. Product benefits were effectively linked with the key personality traits of the brand ambassadors.
