A Perfect Folding Bike for Everyone
World leader in folding bicycles Dahon already had a product range of bikes to suit every style of rider. To highlight this, we created a campaign featuring a wide range of charismatic individuals equipped with an array of bikes that perfectly match their styles. Catchy slogans reinforce the striking imagery.
Making of
A dazzling idea, a clear strategy and a lot of creative flexibility was needed for us to pull off this campaign so successfully, with everything from design, layout, photography and copywriting, to media planning and execution coming together perfectly to make this a standout success.
