The Virtual Press Conference in Times of Crisis
With COVID-19 shutting down all in-person events, ITMS has been ... Read more
Is TikTok outpacing Instagram?
Should marketers also be moving their advertising dollars to TikTok? ... Read more
Super Bowl Advertising Risk Too Big for Bud, Coke and Pepsi
For the first time since 1983, Budweiser, the world’s most ... Read more
Rethinking Events in a Pandemic World
Social distancing, masks, lockdown - these terms have been part ... Read more
Why you Should Depersonalize your Marketing
Personalization is an often-practiced approach for marketers worldwide, but it ... Read more
The Right Advertising Touch for Sensitive Topics
Defining focus and objectives The current German campaign, „Leben, wie’s ... Read more
Pharmacies Converge to Form Compelling Wellness Brand
Identifying and improving customer journey touchpoints (the path from first ... Read more
Successfully Communicating Social Commitment
Corporate social responsibility is all about companies being responsible and ... Read more
Niche Influencers Drive Campaign Engagement Through the Roof
By recruiting young mothers and midwives as influencers, ITMS is ... Read more
GIFs Help Audiences Relax and Have Fun Online
Communicating at a distance allows us to instantaneously connect with ... Read more
