Spektrum
Marketing, Media & Opinions
30.12.2020
News
2 min read
Drutex Becomes the Focus of Attention
Held in Nuremberg, around 110,000 industry professionals attended the fair. In the centre of discussion was the introduction of new products and the newly launched advertising campaign featuring well-known football ... Read more
30.12.2020
News
2 min read
Four Teams to Represent Germany at Seni Cup Finals in Torún
The German qualifying events for Seni's annual international football tournament for people with intellectual impairments was once again held in the Brandenburg city of Joachimsthal. For the first time this ... Read more
30.12.2020
News
2 min read
ITMS Begins Transformation
ITMS is implementing a complete external and internal transformation as part of its 25th anniversary. The international marketing agency is restructuring its service portfolio, adjusting its positioning and strengthening itself ... Read more
30.12.2020
News
2 min read
BenQ Group Launches E-Bike Brand
The BenQ Group, one of the world's largest consumer electronics companies, has entered the rapidly growing market for electric mobility with its own brand of e-bikes. In order to realize ... Read more
30.12.2020
News
1 min read
ITMS 25th Anniversary Artwork Revealed
ITMS, the Bad Nauheim based marketing communications agency, is celebrating its 25th anniversary this year. The agency has taken this milestone as an opportunity not just to take stock, but ... Read more
30.12.2020
News
1 min read
ITMS Positioning Leading Stroller Manufacturer in the German Market
Located in Poland, Deltim is the market leader in the children’s stroller sector. With the campaign, Deltim hopes to transfer its success to Germany and establish itself in Europe’s biggest ... Read more
30.12.2020
News
7 min read
What do Donald Trump and the Pink Tax Have in Common?
In December 2015, a study by the New York City Department of Consumer Affairs was released stating that women pay on average 7% more than men; this is known as ... Read more
