Spektrum

Marketing, Media & Opinions

  • 30.12.2020

    News

    3 min read

    Super Bowl LI: Is Your Ad a Waste of Money?

    While the game is a huge hit, some would argue that there is vastly more to the experience than just the sport. Of the 112 million people who watched Super ... Read more

  • 30.12.2020

    News

    2 min read

    Bang for Your Buck?

    It had the highest ever overnight rating according to Nielsen Ratings, which considering it was watched by over 100 million Americans, is no surprise. Aside from the sports action, the ... Read more

  • 30.12.2020

    News

    2 min read

    While Fans Anxiously Await Outcome, ITMS Toasts to Success

    On Saturday night, two of soccer’s greatest names will compete for the European crown in club soccer. FC Barcelona and Juventus will go at it in Berlin’s Olympic Stadium to ... Read more

  • 30.12.2020

    News

    1 min read

    Talented ITMS Intern Gains Insight Into the World of Advertising

    The award is part of the area project “Art Talents.” Teachers from different schools recommended gifted students for the competition, who were then selected for the program based off of ... Read more

  • 30.12.2020

    News

    1 min read

    AmCham Summer Internship Begins at ITMS

    The goal of the association is to foster business relations, unrestricted trade and investment between the two nations. Application to the internship opportunity is limited to American citizens enrolled in ... Read more

  • 30.12.2020

    News

    2 min read

    Frankfurt’s Largest Shopping Mall Sparkles with Festive Spirit

    Little elves, fair-haired angels and personal Christmas shopping assistants create the perfect holiday mood and a truly unique shopping experience at Hesse's largest shopping center during the merry month of ... Read more

  • 30.12.2020

    News

    5 min read

    Regional Sponsoring – Activation Is What Sponsorship Is All About

    Fortune 500 companies and global brands often get it right, investing millions of dollars into sponsorships to create exciting marketing platforms that allow them to promote their brands consistently and ... Read more