Spektrum
Marketing, Media & Opinions
30.12.2020
News
3 min read
Super Bowl LI: Is Your Ad a Waste of Money?
While the game is a huge hit, some would argue that there is vastly more to the experience than just the sport. Of the 112 million people who watched Super ... Read more
30.12.2020
News
2 min read
Bang for Your Buck?
It had the highest ever overnight rating according to Nielsen Ratings, which considering it was watched by over 100 million Americans, is no surprise. Aside from the sports action, the ... Read more
30.12.2020
News
2 min read
While Fans Anxiously Await Outcome, ITMS Toasts to Success
On Saturday night, two of soccer’s greatest names will compete for the European crown in club soccer. FC Barcelona and Juventus will go at it in Berlin’s Olympic Stadium to ... Read more
30.12.2020
News
1 min read
Talented ITMS Intern Gains Insight Into the World of Advertising
The award is part of the area project “Art Talents.” Teachers from different schools recommended gifted students for the competition, who were then selected for the program based off of ... Read more
30.12.2020
News
1 min read
AmCham Summer Internship Begins at ITMS
The goal of the association is to foster business relations, unrestricted trade and investment between the two nations. Application to the internship opportunity is limited to American citizens enrolled in ... Read more
30.12.2020
News
2 min read
Frankfurt’s Largest Shopping Mall Sparkles with Festive Spirit
Little elves, fair-haired angels and personal Christmas shopping assistants create the perfect holiday mood and a truly unique shopping experience at Hesse's largest shopping center during the merry month of ... Read more
30.12.2020
News
5 min read
Regional Sponsoring – Activation Is What Sponsorship Is All About
Fortune 500 companies and global brands often get it right, investing millions of dollars into sponsorships to create exciting marketing platforms that allow them to promote their brands consistently and ... Read more
