Spektrum
Marketing, Media & Opinions
22.11.2023
News
3 min read
ITMS’s Influencer-Driven Success at FIBO 2023
Reflecting on the past year, FIBO 2023, held in April, was a significant landmark in the fitness and health industry. This event, drawing 867 exhibitors and 106,146 visitors, not only testified ... Read more
27.09.2023
Blog
3 min read
How Marketers Exploit Fake Science to Sell Wellness Products
As a marketer, I understand the power of persuasive language and its potential to drive sales. However, there is a fine line between effective marketing and misleading consumers with dubious ... Read more
17.01.2023
News
3 min read
Super Bread Price Break and the Power of Spin
In response to the challenging economic climate driven by inflation, rising energy costs, and escalating raw material prices, Hinnerbäcker, a German bakery chain, took a bold and innovative step to ... Read more
17.02.2022
News
2 min read
The Charm of Soft Power
A well-designed magazine can establish a company as a leading authority in its industry. Regular content publications on a specific topic help solidify the company’s reputation as a thought leader ... Read more
30.12.2020
News
2 min read
ITMS Launches In-House Animation Unit
German-based solution provider ITMS Marketing is expanding its in-house creative team to provide custom illustration, animation and motion graphics to satisfy the needs of clients for projects across multiple platforms. ... Read more
30.12.2020
News
4 min read
The Image Brochure: Still Relevant or a Waste of Paper?
Be it a corporate website or a Facebook page - no other medium is as easily accessible and time-saving as the World Wide Web. In the world of business, ... Read more
30.12.2020
News
3 min read
SEO or Style: Which Approach Accounts for Good Web Content?
This process led to the development of unique content, lyrics written in an immanent style, delivering insights concerning the authors own distinct personality. Nowadays, there is the internet - a ... Read more
