Spektrum
Marketing, Media & Opinions
29.08.2024
News
1 min read
Innovative Advertising Campaign for Major Hygiene and Personal Care Brand
As temperatures rise across Germany, the team at ITMS is focused on developing a new advertising campaign for a long-standing client. ITMS's creative team deep in brainstorming for an ... Read more
13.08.2024
BlogNews
5 min read
A New Era of the Olympics: My Unforgettable Experience at Paris 2024
The Paris 2024 Olympics came to a close on Sunday, achieving what only three years ago seemed impossible. With a total cost of $13 billion, the COVID-delayed Tokyo Olympics had ... Read more
11.04.2024
BlogNews
3 min read
Brand Strategies for Gen Z’s Digital Vulnerability
Surprisingly, Generation Z—individuals born between 1995 and 2012—exhibits a higher vulnerability to online scams compared to older cohorts. This revelation presents a dual-edged sword for brands: a challenge and an ... Read more
1.02.2024
BlogNews
3 min read
AI’s Growing Influence in Marketing
As the head of a pioneering agency, I see artificial intelligence reshaping our industry, introducing significant changes and ethical challenges, especially regarding authenticity. The bold new frontier of artificial ... Read more
1.01.2024
NewsPress Releases
4 min read
Bridal World | Bad Nauheim Celebrates Love and Equality
Renowned for presenting the latest bridal trends and must-haves, Bridal World | Bad Nauheim is set to herald the new year with a splendid showcase on January 20th and 21st, ... Read more
19.12.2023
News
3 min read
Elevating Retail Experience with Enchanting Holiday Campaigns
In the dynamic world of retail marketing, ITMS is renowned for creating bespoke events that captivate and thrill. Amid strategic expansion, ITMS is experiencing unprecedented demand, scaling its operations while ... Read more
10.12.2023
News
3 min read
George Pascal Talks Brand Identity with LinkedIn
In an interview with LinkedIn, George S. Pascal shared expert insights on finding the right designer for brand identity. Drawing on his extensive experience, the agency founder discusses identifying a ... Read more
