DRUTEX kicks off its expanded partnership with FC Internazionale Milano as part of its strategic sponsorship across Italy’s Serie A. As a top European manufacturer, DRUTEX strengthens its brand presence through collaboration with leading soccer clubs, further enhancing its reputation in both Italian and international markets

At the forefront is its collaboration with FC Internazionale Milano (Inter Milan), complemented by partnerships with Juventus FC and Cagliari Calcio. This strategic approach enhances DRUTEX’s reputation as a top choice for homeowners and highlights the potential of sports sponsorship to boost brand awareness.

Strong Presence in the World of Soccer and International Markets

With these new partnerships, DRUTEX further strengthens its presence in the soccer world and increases its brand visibility in both Italian and international markets – an approach that leverages innovative strategies in sports sponsorship, drawing on extensive expertise in the field.

Shared Success in International Sports Marketing

“Collaborations with Europe’s top football clubs are a key part of our global strategy,” says Leszek Gierszewski, President and Founder of DRUTEX. “We are confident that these partnerships bring us closer to our customers and reinforce our brand values—excellence, performance, and reliability.”

Through its dynamic partnership with Juventus FC and other Serie A clubs, DRUTEX is leveraging a vast fan base to boost brand visibility and create a deeper emotional connection with its audience

Long-Standing Partnership Between ITMS and DRUTEX

ITMS Marketing, backed by the international sports expertise of ITMS Sports, has worked closely with DRUTEX for many years, handling marketing communications in German-speaking markets. Together with its clients, the agency lays the foundation for sustainable success in international sports marketing.

Targeted Campaigns to Strengthen the Brand

Through targeted campaigns across digital channels, print, radio, and TV, DRUTEX aims to strengthen its connection with fans and further elevate brand recognition. These initiatives build on the success of the “The Choice of Champions” campaign, which featured renowned soccer ambassadors Andrea Pirlo, Philipp Lahm, and Jakub “Kuba” Błaszczykowski. ITMS activated this campaign during UEFA Euro 2016 in Germany through TV and print ads in leading media outlets, effectively establishing DRUTEX as a key player in the German market with high-impact visibility.