For the Love of the Game
Consisting of eye-catching inflatable attractions, event modules and entertainment tents, the MLB Roadshow is an interactive festival with the capacity to transform city centers into miniature baseball arenas in no time. To ensure an outstanding impact for the client, participants and sponsors, we procured only the best locations, such as the Potsdamer Platz in Berlin, the Odeonsplatz in Munich and Trafalgar Square in London.
Making the Tour Shine Bright
Marketing, celebrity visits, mascots, music, media partnerships and brand tie-in promotions were key elements to the MLB Roadshow’s success. Mike Piazza and Snoopy were among the many celebrities we recruited. Sponsors such as Burger King, Chevrolet, Karstadt, Marriott Hotels, McAfee, New Era and Nike actively promoted the tour via their channels. Outdoor, print and online marketing brought out the fans. Television and radio stations aired live reports directly from the events.
